GOURMET - 3 MICHELIN PAWS

PROBLEM: showcase the superior taste of the new recipe and reinforce the brand's positioning as a premium product.

SOLUTION: a commercial set in the frenetic interior of a restaurant kitchen. We follow the preparation of each dish as if it were for a human meal, including presentation. A waiter carries the dish into the dining room, which we discover is full of felines. The cat designated to receive the dish devours it instantly and proceeds to rate it on a sheet of paper.

MEDIA: OOH, tv, social.